{"title":"Niacinamide","description":null,"products":[{"product_id":"soothing-barrier-support-serum-set-the-ordinary-usa","title":"Soothing \u0026 Barrier Support Serum Set","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum Set do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum Set is a high-performance, clinical-grade collection meticulously engineered to provide immediate recovery and long-term structural reinforcement for the skin's moisture barrier, presented in a specialized \"on-the-go\" format for the modern, active lifestyle. At the heart of this set is the iconic \"Pink Serum\"—a multi-active solution designed to reduce the visible signs of irritation and provide intensive hydration. In the science of clinical dermatology, the skin barrier (stratum corneum) is the primary line of defense against environmental pollutants, allergens, and moisture loss. When this barrier is compromised, the skin exhibits redness, discomfort, and a \"tight\" feeling of dehydration. This innovative formula utilizes a sophisticated blend of \u003cstrong\u003eVitamin B12\u003c\/strong\u003e, \u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e, and \u003cstrong\u003eGallic Acid derivatives\u003c\/strong\u003e to target multiple pathways of inflammation and barrier repair. Vitamin B12 provides the serum's characteristic pink hue while functioning as a potent cofactor in skin cell metabolism, helping to reduce surface redness and soothe the sensation of \"stinging.\" Centella Asiatica, a botanical powerhouse, provides immediate calming effects and supports the skin's natural repair mechanisms. The set includes a custom-designed keychain pouch and exclusive stickers, transforming a high-potency clinical treatment into a portable essential for travel and daily carry. The result is a complexion that looks measurably calmer, more hydrated, and resilient against the daily grind. Whether you are recovering from over-exfoliation or seeking a proactive shield against urban stressors, this set provides the scientific foundation for balanced and radiant US skin. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Soothing \u0026amp; Barrier Support Serum Set is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can lead to rapid barrier depletion. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution, smog, and particulate matter leads to \"City Skin\"—characterized by chronic sensitivity and environmental fatigue. Conversely, for those who frequent the high-altitude or arid climates of the American West, low atmospheric humidity and intense UV exposure can strip the skin of its natural lipids, leading to a compromised barrier. The Ordinary Soothing \u0026amp; Barrier Support Serum Set is a US essential because it provides a \"smart\" biological bridge for these diverse conditions in a format designed for travel. Its portable keychain pouch is perfectly suited for the fast-paced American lifestyle, ensuring that high-performance barrier repair is always accessible—whether you are navigating a long-haul transcontinental flight in dry, recycled cabin air or seeking a post-workout recovery step at the gym. It meets the sophisticated demand in the USA for \"Clean Beauty\" that prioritizes molecular transparency and skin health, incorporating soothing actives like Bisabolol and Phytosterols to ensure that American users can achieve clinical results with maximum comfort. This set provides the resilient hydration and repair infrastructure needed to keep your skin looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Soothing \u0026amp; Barrier Support Serum Set\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Redness Reduction:\u003c\/strong\u003e Specifically engineered to calm the visible appearance of surface irritation and inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevent moisture loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration Reservoir:\u003c\/strong\u003e Delivers a deep moisture cushion that keeps the skin supple and plump for hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Active Soothing Pathway:\u003c\/strong\u003e Utilizes Vitamin B12 and Centella Asiatica to target multiple sources of skin discomfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable \"On-the-Go\" Format:\u003c\/strong\u003e Includes a custom keychain pouch to keep your barrier support accessible throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Transepidermal Water Loss (TEWL):\u003c\/strong\u003e Creates a breathable protective film that locks in vital moisture and shields against pollutants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Free:\u003c\/strong\u003e A lightweight aqueous serum that provides intensive results without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Recovery:\u003c\/strong\u003e Acts as the ultimate soothing step after high-strength active serums or over-exfoliation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for Sensitive Profiles:\u003c\/strong\u003e Safe and effective for all skin types, including the most reactive and sensitive US skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Customization:\u003c\/strong\u003e Features limited-edition stickers to personalize your clinical skincare experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in instantly with zero residue, making it ideal for layering under makeup or US sunscreen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVitamin B12 (Cyanocobalamin)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of the \"Pink Serum\" centers on \u003cstrong\u003eVitamin B12\u003c\/strong\u003e. In clinical dermatology, B12 is recognized for its role in DNA synthesis and cellular repair. When applied topically, it acts as a potent anti-inflammatory agent that inhibits the production of pro-inflammatory cytokines. This reduces the redness and stinging associated with a compromised barrier. The science of B12 ensures that the skin's natural repair cycle is supported at a molecular level, providing the foundation for a more resilient and even-toned complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCentella Asiatica Phytotechnologies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula is further enhanced with \u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e (also known as Tiger Grass). The science of Centella involves its concentration of triterpenoid saponins—specifically asiaticoside, madecassoside, and asiatic acid. These molecules are celebrated for their ability to stimulate collagen production and improve the skin's tensile strength. By incorporating Centella, the serum ensures that the barrier is not just temporarily soothed but physically reinforced against environmental particulate matter common in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSugar-Based Hydrators \u0026amp; Gallic Acid Derivatives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide multi-depth hydration, the formula includes a complex of \u003cstrong\u003eSugar-Based Hydrators\u003c\/strong\u003e and Gallic Acid derivatives. The science behind these ingredients involves their status as high-efficiency humectants that bind water to the skin's surface. Gallic Acid specifically functions as a powerful antioxidant that neutralizes free radicals caused by urban pollution and blue light exposure from US digital devices. This ensures that the skin remains hydrated and protected, providing a polished and radiant US appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSoothing \u0026amp; Barrier Support Serum Set\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncluded Items\u003c\/td\u003e\n\u003ctd\u003eSerum (30mL), Keychain Pouch, Stickers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eVitamin B12, Centella Asiatica, Bisabolol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eRedness, Barrier Repair, Sensitivity, Dehydration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Reactive and Sensitive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor\u003c\/td\u003e\n\u003ctd\u003eNaturally Pink (from Vitamin B12)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Soothing \u0026amp; Barrier Support Serum Set\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the soothing and barrier-repair results of this portable clinical set, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle, non-stripping cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. It serves as a fundamental foundational step in your treatment regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands. Press the solution gently onto the entire face and neck. Its aqueous consistency ensures immediate absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go Use:\u003c\/strong\u003e Place the serum bottle inside the keychain pouch and attach it to your bag or keys. Apply a drop to areas of discomfort or \"tightness\" throughout the day as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums (like Hyaluronic Acid 2% + B5) and \u003cem\u003ebefore\u003c\/em\u003e heavier creams or oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This serum is highly compatible. It is particularly effective for soothing the skin before or after applying high-strength retinoids or direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always follow with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced barrier damage and redness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum Set is designed for anyone seeking professional-grade recovery and hydration:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e Individuals whose skin easily becomes red, irritated, or \"tight\" when exposed to new products or environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a portable repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of airplanes and varied regional US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Lifestyles:\u003c\/strong\u003e Ideal for post-workout recovery or soothing the skin after outdoor US sports and exposure to the elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver-Exfoliated Skin:\u003c\/strong\u003e Anyone seeking to repair a barrier that has been compromised by the overuse of direct acids or retinoids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that hydrates, soothes, and repairs the barrier simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum Set do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an immediate and lasting soothing boost by utilizing Vitamin B12 and Centella Asiatica to reinforce the skin barrier, reduce visible redness, and provide deep hydration in a portable format.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is the serum pink?\u003c\/summary\u003e\n\u003cp\u003eThe pink color is completely natural and comes from the high concentration of Vitamin B12 (Cyanocobalamin). No artificial dyes are added; the color is a testament to the clinical potency of the active ingredient.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this the same as the individual \"Pink Serum\"?\u003c\/summary\u003e\n\u003cp\u003eYes, the serum in this set is the full-size Soothing \u0026amp; Barrier Support Serum. The set adds a custom keychain pouch and stickers for on-the-go convenience.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain my skin or clothes?\u003c\/summary\u003e\n\u003cp\u003eNo. The serum is aqueous and designed to absorb completely. Once massaged into the skin, the pink tint disappears and will not transfer to light-colored US fabrics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol or direct acids?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. In fact, this serum is the perfect companion for stronger treatments, as it helps maintain skin comfort and supports the barrier during active resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Bisabolol?\u003c\/summary\u003e\n\u003cp\u003eBisabolol is a soothing active derived from chamomile. It is celebrated in clinical dermatology for its ability to calm surface irritation and support the skin's healing process.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the vitamins and plant-derived lipids in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes. Its gentle, non-irritating nature makes it safe for the orbital bone area to help maintain hydration in the delicate eye tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs the keychain pouch waterproof?\u003c\/summary\u003e\n\u003cp\u003eThe pouch is designed to protect your serum from the elements during daily travel, but it is not intended for complete immersion in water.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best absorption, apply it to freshly cleansed, dry skin or over the top of your still-damp hydrating toner or essence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the set?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. The keychain pouch is ideal for keeping your serum handy in your daily bag.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing the soothing benefits of Vitamin B12 and Centella, it can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Barrier Care Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and calm skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, soothing clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer with your Pink Serum for the ultimate hydration and repair duo.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — Use as a first cleanse to effectively remove makeup while preserving skin lipids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":45967689547962,"sku":null,"price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/rdn-soothing-barrier-support-serum-graphic-01.jpg?v=1780937202"},{"product_id":"sulfur-10-percent-powder-to-cream-concentrate-the-ordinary-usa","title":"Sulfur 10% Powder to Cream Concentrate","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Sulfur 10% Powder to Cream Concentrate do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Sulfur 10% Powder to Cream Concentrate is a high-performance, transformative clinical treatment meticulously engineered to provide rapid intervention for active acne blemishes, surface congestion, and localized redness. In the science of clinical dermatology, \u003cstrong\u003eSulfur\u003c\/strong\u003e is a time-tested antimicrobial and keratolytic agent that has been used for centuries to address inflammatory skin conditions. This innovative formula features a potent 10% concentration of high-purity sulfur in a unique \"powder-to-cream\" format. Unlike traditional pre-mixed sulfur masks or pastes that can lose potency or become unstable over time, this concentrate is activated at the moment of application. When the fine powder is mixed with a drop of water or a water-based serum in the palm of your hand, it undergoes a phase transition into a smooth, high-absorption cream. This ensures that the sulfur molecules remain in their most active, bioavailable state precisely when they contact the epidermis. Sulfur functions by inhibiting the growth of Propionibacterium acnes (the bacteria responsible for breakouts) and by regulating sebaceous activity to prevent the formation of new comedones. Furthermore, its mild exfoliating properties help to clear the follicular lining of dead skin cells and debris. The result is a complexion that looks measurably clearer and calmer, with a visible reduction in the size and intensity of localized blemishes. Whether you are addressing emergency breakouts or seeking a proactive tool for occasional congestion, this concentrate provides the scientific foundation for a clear and balanced US appearance. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Sulfur 10% Powder to Cream Concentrate is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and lifestyle-driven stressors that can lead to rapid \"breakout cycles\" and inflammatory redness. For American consumers living in high-humidity regions like the Gulf Coast, Florida, or the humid Southern summers, excessive sebum production often leads to persistent congestion and localized \"maskne\" concerns. Conversely, in major US metropolitan hubs like New York City, Chicago, or Los Angeles, the daily accumulation of urban pollution and particulate matter creates a high-oxidative environment that can trigger inflammatory responses and sallow tone. The Ordinary Sulfur 10% Powder to Cream Concentrate is a US essential because it provides a \"smart\" biological bridge for these diverse conditions in a highly customizable format. Its lightweight, portable powder format is perfectly suited for the fast-paced American lifestyle, fitting seamlessly into daily carry or travel kits for immediate application. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and clinical efficacy, providing a potent alternative to traditional acne medications that can be overly drying. Whether you are navigating a smog-heavy commute or seeking a targeted repair step after an active day outdoors, this concentrate provides the resilient clarity infrastructure needed to keep your skin looking polished and healthy in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Sulfur 10% Powder to Cream Concentrate\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Acting Blemish Intervention:\u003c\/strong\u003e Specifically engineered to reduce the appearance of active acne spots and localized congestion within hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Redness Reduction:\u003c\/strong\u003e Utilizes the natural anti-inflammatory properties of sulfur to calm surface irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets Acne-Causing Bacteria:\u003c\/strong\u003e Inhibits the proliferation of microbial agents responsible for inflammatory breakouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Concentration:\u003c\/strong\u003e The powder-to-cream format allows users to adjust the intensity of the treatment based on their skin's sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegulates Sebaceous Activity:\u003c\/strong\u003e Helps to balance oil production and prevent the formation of future comedones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Keratolytic Action:\u003c\/strong\u003e Effectively smooths out rough skin grain by encouraging natural exfoliation of the follicular lining.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Water-Activated:\u003c\/strong\u003e A preservative-free powder formula that remains stable and potent until the moment of use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Recovery:\u003c\/strong\u003e Acts as the ultimate targeted repair step that complements your foundational clinical serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for Breakout Profiles:\u003c\/strong\u003e Safe and effective for all skin types dealing with localized blemishes, including sensitive US skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimizes Appearance of Pores:\u003c\/strong\u003e By clearing the debris that \"stretches\" the follicles, it helps the skin look firmer and more refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Transformation Technology:\u003c\/strong\u003e Dissolves instantly into a cream for targeted application with zero mess.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e10% Precipitated Sulfur\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this concentrate centers on \u003cstrong\u003ePrecipitated Sulfur\u003c\/strong\u003e. In clinical dermatology, sulfur is recognized for its three-fold mechanism of action. First, it acts as a keratolytic, breaking down the bonds between dead skin cells to prevent pore blockages. Second, it is a mild antiseptic, reducing the microbial load on the skin surface. Third, it has secondary anti-inflammatory benefits that help reduce the \"heat\" and swelling associated with active blemishes. For the US consumer, this translates to a persistent clarity cushion that protects the skin against the breakout-inducing effects of regional climates and urban smog.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCalcium Carbonate \u0026amp; Magnesium Stearate\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula incorporates a sophisticated blend of \u003cstrong\u003eMineral Carriers\u003c\/strong\u003e. The science behind these ingredients involves their status as high-purity adsorbents. They provide the structural framework for the powder and help to absorb excess surface oils as the concentrate transitions into a cream. This dual action ensures that while the sulfur targets the biological roots of acne, the surface remains matte and refined, providing a polished and radiant US appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSaccharide Isomerate (Hydrating Component)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide additional comfort during the treatment, the formula includes \u003cstrong\u003eSaccharide Isomerate\u003c\/strong\u003e. The science of this plant-derived humectant involves its status as a \"moisture magnet.\" It ensures that even while the sulfur works to dry out active blemishes, the surrounding skin's moisture levels remain balanced. This is critical for preventing the \"rebound dryness\" and peeling that can occur in the arid climates of the American Southwest or during the moisture-sapping US winters.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSulfur 10% Powder to Cream Concentrate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eActive Powder Concentrate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive Concentration\u003c\/td\u003e\n\u003ctd\u003e10% Precipitated Sulfur\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eN\/A (Powder)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eBlemishes, Redness, Congestion, Oiliness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Targeted Spot Treatment)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e15g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Sulfur 10% Powder to Cream Concentrate\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the clarifying and soothing results of this fast-acting concentrate, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Dispense a small amount of powder (about the size of a pea) into the palm of your hand. Add 1-2 drops of water or a water-based serum (like Hyaluronic Acid 2% + B5).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivation:\u003c\/strong\u003e Rub your hands together or use a fingertip to mix until the powder transforms into a smooth, white cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the cream directly to active blemishes or congested areas. It can be used as a targeted spot treatment or applied in a thin layer over larger areas of concern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuration:\u003c\/strong\u003e Allow the treatment to dry for 10-15 minutes. For intensive results, it can be left on overnight as a sleep-mask spot treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoval:\u003c\/strong\u003e Rinse thoroughly with lukewarm water. Pat the skin dry with a soft US cotton towel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Use as needed in your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e or \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routine. If used in the AM, ensure it is fully rinsed before applying makeup or US sunscreen.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed. Avoid the immediate eye area.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Sulfur 10% Powder to Cream Concentrate is designed for anyone seeking professional-grade blemish management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Breakout Profiles:\u003c\/strong\u003e Individuals seeking immediate relief from localized \"emergency\" blemishes and inflammatory redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCongested Skin Users:\u003c\/strong\u003e Those looking to clear blackheads and surface \"bumps\" without the use of harsh liquid acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a targeted repair step for skin clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravelers:\u003c\/strong\u003e Ideal for maintaining skin health during transcontinental flights and changes in US regional climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that can be added to their existing serums as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Lifestyles:\u003c\/strong\u003e Ideal for post-workout recovery or targeting sweat-induced congestion after outdoor US sports.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from oily to sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Sulfur 10% Powder to Cream Concentrate do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an intensive clarifying treatment by utilizing 10% sulfur to rapidly reduce the appearance of active blemishes and redness with a unique powder-to-cream application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is it a powder?\u003c\/summary\u003e\n\u003cp\u003eThe powder format ensures that the sulfur remains stable and at maximum potency until the moment of use, as it avoids the degradation that can occur in pre-mixed liquid formulas.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I mix it with my moisturizer?\u003c\/summary\u003e\n\u003cp\u003eWhile possible, we recommend mixing it with water or a simple hydrating serum to ensure the sulfur can penetrate the skin surface most effectively without interference from heavy creams.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it smell like sulfur?\u003c\/summary\u003e\n\u003cp\u003ePrecipitated sulfur has a characteristic clinical aroma. While we have formulated it for maximum purity, you may notice a faint, temporary scent that disappears after rinsing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I leave it on overnight?\u003c\/summary\u003e\n\u003cp\u003eYes. Many US users find it highly effective as an overnight spot treatment to drastically reduce blemish size by morning. Ensure you rinse it off thoroughly in the AM.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it help with blackheads?\u003c\/summary\u003e\n\u003cp\u003eYes. Its keratolytic action helps to dissolve the keratin plugs that form blackheads, making them easier to clear during your regular cleansing routine.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eSulfur is generally considered safe for localized use during pregnancy, but we always suggest consulting your US physician before starting new active treatments.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from Salicylic Acid?\u003c\/summary\u003e\n\u003cp\u003eSalicylic Acid is an oil-soluble BHA that focuses on deep pore clearing. Sulfur focuses more on the antimicrobial and anti-inflammatory pathways of blemish reduction.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain my skin or washcloth?\u003c\/summary\u003e\n\u003cp\u003eThe white concentrate will not stain your skin. However, like any targeted treatment, ensure you use a clean US cotton towel for removal.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it on my body?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. It is excellent for targeting localized congestion on the back, chest, or shoulders (\"backne\" or \"chestne\").\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, the high-purity mineral sulfur used in this formula is sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it every day?\u003c\/summary\u003e\n\u003cp\u003eYes, as a spot treatment for active concerns. For full-face use, we recommend 2-3 times per week to monitor skin tolerance.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the jar?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Keep the lid tightly closed to prevent moisture from entering the powder concentrate.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my skin peel?\u003c\/summary\u003e\n\u003cp\u003eDue to its keratolytic properties, some mild flaking may occur on the treated spot as it heals. This is a sign of healthy cellular turnover. Increase moisturizing if needed.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it under makeup?\u003c\/summary\u003e\n\u003cp\u003eWe recommend using it as a rinse-off treatment or overnight. If applied under makeup, it may create a slight texture that could affect the finish of your foundation.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Clarifying Skincare Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for clear and matte skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, clinical clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/niacinamide-10-zinc-1\"\u003eNiacinamide 10% + Zinc 1%\u003c\/a\u003e — Layer with your treatments for total daily oil balance and pore refinement.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Use as your mixing medium for the ultimate hydrating clarity duo.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"5g","offer_id":45967689744570,"sku":null,"price":9.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/ord-sulfur-10pct-powder-to-cream-concentrate-5g_051ec948-1193-4a0c-a1ad-f13050789921.webp?v=1780937211"},{"product_id":"100-percent-niacinamide-powder-customizable-the-ordinary-usa","title":"100% Niacinamide Powder","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary 100% Niacinamide Powder do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary 100% Niacinamide Powder is a high-purity, clinical-grade formulation that offers the ultimate level of versatility and personalization for your daily skincare regimen. Unlike standard pre-mixed Niacinamide serums, this ultra-fine, water-soluble powder allows you to act as your own \"skincare chemist,\" tailoring the exact concentration of Vitamin B3 delivered to your skin based on its fluctuating daily needs and specific concerns. Niacinamide is a biological powerhouse in dermatology, revered for its multi-functional ability to significantly minimize visible surface shine, smooth out complex textural irregularities, and brighten lackluster skin. By providing this active in its 100% pure, stable powder form, we ensure that you receive the most potent and fresh dose of Vitamin B3 with every application. This format is specifically designed for users who want to integrate the high-performance benefits of Niacinamide into their existing favorite water-based treatments without altering the texture or finish they already love. Whether your goal is to combat excessive sebum production, refine the appearance of enlarged pores, or achieve a more uniform and radiant skin tone, this customizable powder delivers precise, science-backed results. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary 100% Niacinamide Powder is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the vast and varied climates of the United States, skin behavior is deeply influenced by regional environmental factors, making a \"one-size-fits-all\" serum often inadequate. For American consumers living in high-humidity regions such as the Gulf Coast, Florida, or the humid Northeast summers, excess oil production and \"midday shine\" are persistent challenges that require a high-strength mattifying solution. Conversely, for those in the drier, arid climates of the Southwest or the high altitudes of the Rocky Mountains, the skin may require a more balanced approach to oil control that doesn't compromise the moisture barrier. The Ordinary 100% Niacinamide Powder is essential for the US market because it empowers the user to scale their Niacinamide intake to match these regional shifts. It addresses the growing \"Skin-Intellectual\" movement across the USA, where consumers demand transparency, high purity, and the ability to customize their routines. Furthermore, in major US urban hubs where pollution and environmental particulate matter contribute to skin congestion and dullness, this powder provides a potent, customizable defense to maintain a clear, polished, and resilient complexion regardless of your zip code.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary 100% Niacinamide Powder\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully Customizable Potency:\u003c\/strong\u003e Provides complete control over the concentration of Vitamin B3 in your routine for personalized, clinical results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Oil and Shine Control:\u003c\/strong\u003e Effectively mattifies the skin's surface and regulates the look of excess sebum activity for a lasting fresh finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefines Skin Texture:\u003c\/strong\u003e Visibly smooths out \"bumpy\" skin and textural irregularities, leading to a more polished and uniform skin grain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible Pore Minimization:\u003c\/strong\u003e Helps reduce the appearance of enlarged pores by keeping them balanced and clear of congestion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Brightening Action:\u003c\/strong\u003e Promotes a luminous, radiant complexion by targeting dullness and lackluster skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Purity Active:\u003c\/strong\u003e Contains zero fillers, preservatives, or stabilizers—delivering 100% pure Vitamin B3 directly to the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports the Skin Barrier:\u003c\/strong\u003e Niacinamide is clinically known to support the production of ceramides, reinforcing the skin's natural moisture barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Dissolving:\u003c\/strong\u003e The ultra-fine powder format is readily water-soluble and blends seamlessly into a wide variety of water-based bases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Freshness:\u003c\/strong\u003e The stable powder format ensures that the active ingredient does not degrade, maintaining peak potency until the moment of use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Integration:\u003c\/strong\u003e Can be mixed with multiple non-conflicting water-based products, including moisturizers, serums, and treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Value:\u003c\/strong\u003e A single 20g jar provides months of high-strength treatments, making it a highly cost-effective professional solution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e100% Niacinamide (Vitamin B3):\u003c\/strong\u003e In the world of molecular skincare, Niacinamide is a precursor to the essential coenzymes nicotinamide adenine dinucleotide (NAD+) and nicotinamide adenine dinucleotide phosphate (NADP+). These coenzymes are critical for hundreds of enzymatic reactions within the skin cells, including the repair of DNA and the regulation of cellular energy. When applied topically at clinical concentrations, Niacinamide acts as a potent stabilizer of the skin's barrier function by increasing the synthesis of lipids (ceramides) and proteins (keratin, filaggrin, and involucrin). The science of the 100% Niacinamide Powder centers on its purity and the absence of surfactants found in pre-mixed serums, which can sometimes cause foaming. In its pure crystalline state, Niacinamide remains highly stable and resistant to oxidation. However, the science of application is critical: Niacinamide must be kept within a specific pH window (between 5.0 and 7.0) to prevent the hydrolysis of the molecule into Nicotinic Acid (niacin), which can cause temporary skin flushing. By mixing this powder into a pH-compatible water-based medium, you activate its multi-functional properties—from inhibiting the transfer of melanosomes (for brightening) to balancing sebaceous gland activity (for oil control)—ensuring your skin receives the highest degree of clinical efficacy.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003e100% Niacinamide Powder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eUltra-Fine Crystalline Powder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Active\u003c\/td\u003e\n\u003ctd\u003e100% Pure Niacinamide (Vitamin B3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixing pH Range\u003c\/td\u003e\n\u003ctd\u003eStrictly pH 5.0 - 7.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkin Type\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Oily and Combination)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eExcessive Shine, Visible Pores, Textural Irregularities, Dullness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e20g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary 100% Niacinamide Powder\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBecause this is a high-potency, pure active ingredient, proper dosage and mixing protocol are essential for safety and results:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Ratio:\u003c\/strong\u003e Using the provided small spoon, dispense approximately \u003cstrong\u003e1\/4 scoop\u003c\/strong\u003e of the powder into the palm of your hand. Combine this with approximately \u003cstrong\u003e4 drops\u003c\/strong\u003e of your chosen water-based base. This ratio typically yields a concentration of 10-15%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDissolve:\u003c\/strong\u003e Rub your palms together for 5-10 seconds until the powder has fully dissolved into the base. It should feel completely smooth, not gritty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Gently press or smooth the mixture over the entire face, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Can be used in the morning (AM) and\/or evening (PM) routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible Bases:\u003c\/strong\u003e Mix only with water-based products that have a pH between 5.0 and 7.0. Recommended mixers from theordinary-us.com include:\n    \u003cul\u003e\n        \u003cli\u003eHyaluronic Acid 2% + B5\u003c\/li\u003e\n        \u003cli\u003eNatural Moisturizing Factors + HA\u003c\/li\u003e\n        \u003cli\u003eMulti-Peptide + Copper Peptides 1%\u003c\/li\u003e\n        \u003cli\u003eMatrixyl 10% + HA\u003c\/li\u003e\n    \u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConflict Management:\u003c\/strong\u003e Do NOT mix with Vitamin C (L-Ascorbic Acid, Ethylated L-Ascorbic Acid, or Vitamin C Derivatives) or Direct Acids (AHAs\/BHAs). Use these in separate routines (e.g., Niacinamide in the AM, Acids in the PM).\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary 100% Niacinamide Powder is designed for those who want professional-grade control over their complexion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe \"Skincare Scientist\":\u003c\/strong\u003e Advanced users who understand the chemistry of layering and enjoy tailoring their products to their specific needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Profiles:\u003c\/strong\u003e Those seeking a higher-strength mattifying effect than what is available in pre-mixed 10% serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured \u0026amp; Congested Skin:\u003c\/strong\u003e Individuals dealing with a rough skin grain, \"orange-peel\" texture, or persistent enlarged pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDullness-Prone Complexions:\u003c\/strong\u003e Anyone looking for a customizable way to boost skin radiance and achieve a more even-toned look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eValue-Oriented Consumers:\u003c\/strong\u003e Users who want a long-lasting, potent active that remains fresh from start to finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why should I use a powder instead of the Niacinamide 10% + Zinc 1% serum?\u003c\/strong\u003e\u003cbr\u003eA: The powder offers maximum stability and total control over the concentration. It is ideal for those who already have a favorite moisturizer or serum but want to add the specific benefits of B3 without introducing extra ingredients like Zinc, or for those who want a higher dose than 10%.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I mix this powder into an oil-based serum or facial oil?\u003c\/strong\u003e\u003cbr\u003eA: No. Niacinamide is a water-soluble molecule. It will not dissolve in oils, silicones, or anhydrous (water-free) formulas. Attempting to mix it into an oil will result in a gritty texture and zero absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What happens if I mix it with a product that has a low pH, like Glycolic Acid?\u003c\/strong\u003e\u003cbr\u003eA: Mixing Niacinamide with low-pH acids (like AHAs or BHAs) can cause the Niacinamide to hydrolyze into Nicotinic Acid. This can cause a temporary, intense \"niacin flush\" (redness and heat) and may reduce the efficacy of both products. Always separate them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is it safe to use a full scoop if I want faster results?\u003c\/strong\u003e\u003cbr\u003eA: We strongly advise against using more than 1\/4 of a scoop per application. Using an excessive concentration can cause skin irritation or sensitivity. Consistency, rather than a high singular dose, is the key to results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why can't I mix it with Vitamin C?\u003c\/strong\u003e\u003cbr\u003eA: When pure Vitamin C and Niacinamide are mixed at a specific ratio, they can form a complex that potentially causes skin flushing and may interfere with the brightening properties of both ingredients. For the best results, use them in opposite routines (AM\/PM).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long does it take for the powder to dissolve?\u003c\/strong\u003e\u003cbr\u003eA: In a compatible water-based base, the ultra-fine powder should dissolve completely within 5-10 seconds of mixing in your palm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this powder help with my acne?\u003c\/strong\u003e\u003cbr\u003eA: Niacinamide is excellent for balancing oil and managing the look of skin clarity. However, it is a cosmetic treatment and not a medical treatment for acne. For persistent acne, we recommend consulting a US board-certified dermatologist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this product if I have dry skin?\u003c\/strong\u003e\u003cbr\u003eA: Yes! Niacinamide supports ceramide synthesis, which is beneficial for dry skin. However, we recommend mixing it into a rich moisturizer like Natural Moisturizing Factors + HA to ensure your skin stays hydrated while you receive the B3 benefits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the powder expire quickly?\u003c\/strong\u003e\u003cbr\u003eA: No. The powder format is incredibly stable. As long as the jar is kept tightly closed in a cool, dry place away from direct sunlight, it will maintain its potency for a long duration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I pre-mix a batch of this powder into my moisturizer jar?\u003c\/strong\u003e\u003cbr\u003eA: No. Do not pre-mix. This disrupts the preservative system of your moisturizer and can lead to bacterial growth or ingredient degradation. Mix only what you need for a single application in your palm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the spoon included?\u003c\/strong\u003e\u003cbr\u003eA: Yes, every jar comes with a specifically calibrated small spoon to help you achieve the correct 1\/4 scoop dosage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why does it sometimes feel sticky on my skin?\u003c\/strong\u003e\u003cbr\u003eA: If your skin feels sticky after application, you may be using too much powder or the base you chose has a high concentration of humectants. Try slightly reducing the amount of powder in your next mix.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this during pregnancy?\u003c\/strong\u003e\u003cbr\u003eA: Niacinamide is a form of Vitamin B3 and is generally considered safe for use during pregnancy. However, we always recommend showing the ingredient list to your US physician for final approval.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will it help with hyperpigmentation?\u003c\/strong\u003e\u003cbr\u003eA: Yes, Niacinamide is clinically proven to inhibit the transfer of melanin to the skin cells, which helps to fade the look of dark spots and uneven tone with consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does it have a scent?\u003c\/strong\u003e\u003cbr\u003eA: No, the powder is fragrance-free and virtually odorless, making it ideal for those with sensitive noses or those who prefer a clinical experience.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Skincare Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eCreate your custom high-performance routine by mixing or layering with these products from theordinary-us.com:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — The perfect water-based foundation for a hydration-glow boost.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Mix here for a mattifying, skin-identical daily finish.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-copper-peptides-1\"\u003eMulti-Peptide + Copper Peptides 1%\u003c\/a\u003e — Advanced age support mixed with pore-refining power.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — A gentle, non-stripping start to your custom ritual.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/mineral-uv-filters-spf-30-with-antioxidants\"\u003eMineral UV Filters SPF 30\u003c\/a\u003e — Essential daily protection to maintain your clear results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n\u003cli\u003e🔒 \u003cstrong\u003eSecure checkout\u003c\/strong\u003e — SSL encrypted\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n\u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free\u003c\/strong\u003e products only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"20g","offer_id":45967691251898,"sku":null,"price":6.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/rdn-100pct-niacinamide-powder-20g.webp?v=1780937221"},{"product_id":"niacinamide-5-face-and-body-emulsion-the-ordinary-usa","title":"Niacinamide 5% Face and Body Emulsion","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Niacinamide 5% Face and Body Emulsion do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Niacinamide 5% Face and Body Emulsion is a high-performance, clinically-curated multi-active treatment meticulously engineered to provide a comprehensive intervention for uneven skin tone, surface texture irregularities, and barrier compromise across both facial and corporal dermal landscapes. In the science of advanced topical dermatology, \u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e is recognized as a \"gold standard\" molecule due to its multi-functional capacity to stabilize the skin barrier, inhibit melanin transfer, and regulate sebum production. This foundational emulsion functions by utilizing a strategic 5% concentration of Niacinamide—a dosage optimized for maximum efficacy with minimal irritation potential, making it suitable for larger surface areas. The regimen functions by utilizing multiple molecular pathways to repair, protect, and enhance the skin's biological infrastructure. By strengthening the synthesis of ceramides and structural proteins within the stratum corneum, the emulsion effectively reduces transepidermal water loss (TEWL) while simultaneously targeting the appearance of localized dark spots and sallow tone. The result is a complexion that looks measurably smoother, more uniform, and radiant, with a resilient defense against the daily grind. Whether you are addressing post-inflammatory hyperpigmentation on the face or seeking to brighten the skin on your arms and legs, this emulsion provides the scientific foundation for a revitalized US appearance. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Niacinamide 5% Face and Body Emulsion is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can rapidly accelerate the signs of tone-evening crisis and barrier degradation. For American consumers living in high-UV regions like the Sun Belt—stretching from Florida across to the intense desert sun of Arizona and Southern California—sun-induced hyperpigmentation and \"solar spots\" on the face and body are primary clinical concerns. Simultaneously, in major US metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution and environmental particulate matter creates a high-oxidative environment that leads to sallow \"City Skin\" and textural roughness. The Ordinary Niacinamide 5% Face and Body Emulsion is a US essential because it provides an \"all-in-one\" biological bridge for these diverse conditions. Its weightless, non-greasy format is perfectly suited for the fast-paced American lifestyle, offering a professional-grade clinical treatment that integrates seamlessly into daily routines, gym bags, or travel kits. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and total-body health, incorporating bio-identical signaling molecules to ensure that American users can achieve professional-grade results from the comfort of their home. Whether you are navigating a transcontinental flight or seeking a nightly repair step after a day in the high-altitude US sun, this emulsion provides the resilient hydration and brightening infrastructure needed to keep your skin looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Niacinamide 5% Face and Body Emulsion\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Tone-Evening Treatment:\u003c\/strong\u003e Specifically engineered to neutralize the appearance of dark spots and localized hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevents transepidermal water loss (TEWL).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Brightening Intervention:\u003c\/strong\u003e Clinically targets sallow, \"tired,\" and lackluster skin to restore a vibrant US glow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets Facial \u0026amp; Corporal Imperfections:\u003c\/strong\u003e Effectively smooths the look of textural irregularities on both the face and body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegulates Surface Sebum \u0026amp; Shine:\u003c\/strong\u003e Helps to balance oil production for a more refined and matte-to-radiant appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignificant Radiance Boost:\u003c\/strong\u003e Actively transforms \"dull\" skin grain into a state of visible, supple health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Urban Pollution Damage:\u003c\/strong\u003e Creates a breathable protective film that shields against the oxidative stress of major US cities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Efficiency 5% Concentration:\u003c\/strong\u003e Optimized for large-surface area application without the risk of irritation common in higher percentages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Skincare Results:\u003c\/strong\u003e Acts as the ultimate foundational \"seal\" that allows previous clinical treatments to work more effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for All US Skin Profiles:\u003c\/strong\u003e Safe and effective for sensitive, dry, oily, and combination skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Designed for a weightless, non-sticky finish that sits invisibly under US cosmetics or apparel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e5% Niacinamide (Vitamin B3)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this brightening treatment centers on \u003cstrong\u003eNiacinamide\u003c\/strong\u003e. In clinical dermatology, this is recognized as a potent precursor to the cofactors NAD and NADP, which are essential for cellular repair. It functions by inhibiting the transfer of melanosomes to keratinocytes, thereby preventing the formation of visible dark spots. Furthermore, it stimulates the production of ceramides, the fundamental \"glue\" of the skin barrier. For the US consumer, this translates to a persistent \"moisture-and-defense\" reservoir that protects the skin against the drying effects of regional climates and urban pollutants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eNatural Moisturizing Factors (NMF) \u0026amp; Lipids\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide intensive hydration, the formula includes a complex of **NMF**. The science behind NMF involves a collection of humectants like urea, PCA, and amino acids that regulate skin hydration at the surface. By replenishing these vital molecules alongside bio-identical lipids, the emulsion ensures that the barrier is physically reinforced and structurally resilient. This dual action ensures that the US consumer's skin remains hydrated and calm, providing a youthful look even under the pressure of a high-intensity lifestyle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eLightweight Delivery Emulsion\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formulation utilizes an advanced **Emulsion Technology**. The science of this delivery system involves suspending oil-and-water-friendly actives in a weightless matrix that absorbs instantly. This ensures that the user achieves a consistent clinical shield without the heavy feel of traditional lotions. It provides a polished and radiant appearance that is resilient against the oxidative stress of urban pollution found in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eNiacinamide 5% Face and Body Emulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003e5% Niacinamide (Vitamin B3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eLightweight milky emulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottle Size\u003c\/td\u003e\n\u003ctd\u003e100mL \/ 3.4 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eNiacinamide, Amino Acids, Lipids\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eUneven Tone, Dark Spots, Texture, Barrier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (pH-Balanced)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Niacinamide 5% Face and Body Emulsion\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the brightening and barrier-support results of this high-performance clinical treatment, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with clean skin. We recommend a gentle cleanse with the Squalane Cleanser for the face or the Sulphate 4% Cleanser for the body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use this emulsion in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines to maintain a consistent tone-evening signal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount:\u003c\/strong\u003e Apply a generous amount to the face and body. Its high-spreadability means it covers large surface areas efficiently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Gently massage the emulsion into the skin using upward, circular motions until fully absorbed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums but \u003cem\u003ebefore\u003c\/em\u003e heavier creams, oils, or moisturizers. On the body, this can serve as your primary hydrator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsistency:\u003c\/strong\u003e Brightening is a cumulative process. Follow the regimen daily for at least 4-8 weeks to see significant structural changes in skin clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e Tone-evening treatments are most effective when paired with protection. Always finish your morning routine with a broad-spectrum high-SPF US sunscreen.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed. Keep out of reach of children.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Niacinamide 5% Face and Body Emulsion is designed for anyone seeking professional-grade global tone management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven Tone Profiles:\u003c\/strong\u003e Individuals struggling with localized dark spots, sun damage, or post-acne marks on the face or body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSallow \u0026amp; Tired Profiles:\u003c\/strong\u003e Individuals whose skin looks \"gray\" or lackluster due to environmental stress, pollution, or lifestyle fatigue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRough Texture Profiles:\u003c\/strong\u003e Those seeking to address \"goosebumps\" or dry textural irregularities on the arms, legs, and chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a thorough repair step for total-body resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of airplanes and varied regional US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a high-performance, 2-in-1 face and body treatment that takes the guesswork out of care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced regimen that is safe and effective for everything from oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Niacinamide 5% Face and Body Emulsion do?\u003c\/summary\u003e\n\u003cp\u003eIt provides a complete multi-active clinical treatment to neutralize the appearance of dark spots, even out skin tone, and reinforce the barrier on both the face and body.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from the Niacinamide 10% + Zinc 1% serum?\u003c\/summary\u003e\n\u003cp\u003eThe 10% serum is a high-concentration treatment primarily for facial oil balance. This 5% emulsion is designed for global application (face and body), offering a more hydrating, milky texture suitable for larger areas.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it leave my skin feeling sticky?\u003c\/summary\u003e\n\u003cp\u003eNo. The formula is specifically engineered for immediate absorption and a weightless, non-greasy finish, allowing you to dress immediately after body application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with Vitamin C?\u003c\/summary\u003e\n\u003cp\u003eWe recommend using Niacinamide and Vitamin C in separate routines (e.g., Niacinamide in the AM and Vitamin C in the PM) to avoid potential flushing or reduced active efficacy.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, Niacinamide and the humectants used in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will it take to see results?\u003c\/summary\u003e\n\u003cp\u003eHydration and surface smoothing results are often visible within days. For a significant reduction in the look of dark spots and improved tone, consistent daily use over 8 weeks is typically required.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it on sensitive skin?\u003c\/summary\u003e\n\u003cp\u003eYes. The 5% concentration is specifically selected to be gentle and well-tolerated, making it an ideal choice for those who find higher percentages of Niacinamide too strong.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free. Any faint aroma is the natural result of the high-purity active Niacinamide and lipid ingredients.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will the 100ml bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith daily face and body use, a 100ml bottle typically lasts between 1 and 2 months, providing exceptional clinical value for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Vitamin B3?\u003c\/summary\u003e\n\u003cp\u003eNiacinamide is a form of Vitamin B3 that is essential for the skin's energy metabolism and is one of the most widely researched actives in clinical dermatology.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it under makeup?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. Its weightless and non-sticky finish provides a perfectly hydrated and smooth canvas for the application of daily US cosmetics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components in this formula are sourced through sustainable clinical methods that meet high US and international standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it on sunburned skin?\u003c\/summary\u003e\n\u003cp\u003eWe recommend applying it only to unbroken skin. If you have a severe US sunburn, please consult a medical professional before applying any topical treatments.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the bottle?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the active Niacinamide.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing anti-inflammatory benefits, Niacinamide can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Radiant Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and soft skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle first step for removing makeup and prepping your skin for brightening treatment.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer on the face or body for an extra boost of multi-depth hydration and surface plumping.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/soothing-barrier-support-serum\"\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/a\u003e — Use the \"Pink Serum\" to provide the ultimate barrier recovery foundation.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined ocular look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"100ml","offer_id":45967693152442,"sku":"SKU_1744668334474_411","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/ORD-nia-5-face-body-100ml-packshot.webp?v=1780937264"},{"product_id":"soothing-barrier-support-serum-the-ordinary-usa","title":"Soothing \u0026 Barrier Support Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum is a high-performance, multi-active clinical treatment meticulously engineered to provide immediate recovery and long-term structural reinforcement for the skin's moisture barrier. Known colloquially as the \"Pink Serum\" due to its striking naturally occurring hue, this formula represents a significant advancement in barrier-repair technology. In the science of clinical dermatology, the skin barrier (stratum corneum) is the primary line of defense against environmental pollutants, allergens, and transepidermal water loss (TEWL). When this barrier is compromised by over-exfoliation, environmental stress, or harsh clinical treatments, the skin exhibits visible redness, discomfort, and a \"tight,\" parched texture. This innovative serum utilizes a sophisticated blend of \u003cstrong\u003eVitamin B12\u003c\/strong\u003e, \u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e phytotechnologies, and \u003cstrong\u003eGallic Acid derivatives\u003c\/strong\u003e to target multiple pathways of inflammation and structural weakness. Vitamin B12 provides the serum's characteristic pink color while functioning as a potent cofactor in skin cell metabolism, helping to reduce surface redness and soothe the sensation of \"stinging.\" Centella Asiatica, a botanical powerhouse, provides immediate calming effects and supports the skin's natural repair mechanisms by stimulating the synthesis of structural proteins. The result is a complexion that looks measurably calmer, more hydrated, and resilient against the daily grind. Whether you are recovering from a \"retinoid burn\" or seeking a proactive shield against urban stressors, this serum provides the resilient scientific foundation for a balanced and radiant US appearance. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Soothing \u0026amp; Barrier Support Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can lead to rapid barrier depletion. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution, smog, and particulate matter leads to \"City Skin\"—characterized by chronic inflammation, environmental fatigue, and a lackluster, reactive tone. Conversely, in the arid desert climates of the Southwest or the moisture-sapping winters of the Northeast, the skin requires a constant \"cushion\" of hydration that can withstand low-humidity environments and indoor heating. The Ordinary Soothing \u0026amp; Barrier Support Serum is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its lightweight, non-comedogenic format is perfectly suited for the fast-paced American lifestyle, absorbing in seconds and sitting invisibly under daily US makeup or high-SPF sunscreens without pilling. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and barrier health, incorporating soothing plant-derived lipids and sugar-based hydrators to ensure that American users can achieve clinical results with maximum comfort. Whether you are navigating a long-haul transcontinental flight or seeking a nightly repair step after a day in the US sun, this serum provides the resilient hydration infrastructure needed to keep your skin looking polished and protected in any regional environment.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Soothing \u0026amp; Barrier Support Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Redness Reduction:\u003c\/strong\u003e Specifically engineered to calm the visible appearance of surface irritation and inflammation within minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevents transepidermal water loss (TEWL).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration Reservoir:\u003c\/strong\u003e Delivers a deep moisture cushion that keeps the skin supple and plump for 24 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Active Soothing Pathway:\u003c\/strong\u003e Utilizes Vitamin B12 and Centella Asiatica to target multiple sources of skin discomfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes \"Stinging\" Sensations:\u003c\/strong\u003e Effectively targets the surface discomfort associated with over-exfoliation and clinical \"purging.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Texture:\u003c\/strong\u003e Visibly smooths out minor surface irregularities and rough grain for a measurably silkier US look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Free:\u003c\/strong\u003e A lightweight aqueous serum that provides intensive conditioning without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Recovery:\u003c\/strong\u003e Acts as the ultimate soothing step before or after applying high-strength active serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for Sensitive Profiles:\u003c\/strong\u003e Safe and effective for all skin types, including the most reactive and sensitive US skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Surface Radiance:\u003c\/strong\u003e Actively transforms \"tired,\" stressed complexions into a state of visible, glowing health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in instantly with zero residue, making it ideal for effortless daily layering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVitamin B12 (Cyanocobalamin)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of the \"Pink Serum\" centers on \u003cstrong\u003eVitamin B12\u003c\/strong\u003e. In clinical dermatology, B12 is recognized for its vital role in DNA synthesis and cellular repair. When applied topically, it acts as a potent anti-inflammatory agent that inhibits the production of pro-inflammatory cytokines. This reduces the redness and \"heat\" associated with a compromised barrier. The science of B12 ensures that the skin's natural repair cycle is supported at a molecular level, providing the foundation for a more resilient and even-toned complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCentella Asiatica Phytotechnologies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula is further enhanced with \u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e (also known as Tiger Grass). The science of Centella involves its concentration of triterpenoid saponins—specifically asiaticoside, madecassoside, and asiatic acid. These molecules are celebrated for their ability to stimulate collagen production and improve the skin's tensile strength. By incorporating Centella, the serum ensures that the barrier is not just temporarily soothed but physically reinforced against environmental particulate matter common in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSugar-Based Hydrators \u0026amp; Gallic Acid Derivatives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide multi-depth hydration, the formula includes a complex of \u003cstrong\u003eSugar-Based Hydrators\u003c\/strong\u003e and Gallic Acid derivatives. The science behind these ingredients involves their status as high-efficiency humectants that bind water to the skin's surface. Gallic Acid specifically functions as a powerful antioxidant that neutralizes free radicals caused by urban pollution and blue light exposure from US digital devices. This ensures that the skin remains hydrated and protected, providing a polished and radiant US appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eMulti-Active Aqueous Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eVitamin B12, Centella Asiatica, Bisabolol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eRedness, Barrier Repair, Sensitivity, Dehydration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Reactive and Sensitive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor\u003c\/td\u003e\n\u003ctd\u003eNaturally Pink (from Vitamin B12)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 1 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Soothing \u0026amp; Barrier Support Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the soothing and barrier-repair results of this multi-active pink serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle, non-stripping cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. It serves as a fundamental foundational step in your treatment regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands. Press the solution gently onto the entire face and neck. Its aqueous consistency ensures immediate absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums (like Hyaluronic Acid 2% + B5) and \u003cem\u003ebefore\u003c\/em\u003e heavier creams or oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This serum is highly compatible and has no known clinical conflicts. It is particularly effective for soothing the skin before or after applying high-strength retinoids or direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always follow with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced barrier damage and redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store the bottle in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the actives.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum is designed for anyone seeking professional-grade recovery and hydration:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e Individuals whose skin easily becomes red, irritated, or \"tight\" when exposed to new products or environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReactive Skin Users:\u003c\/strong\u003e Those seeking an immediate calming step during a flare-up of inflammation or barrier sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a weightless daily repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Procedure Recovery:\u003c\/strong\u003e Anyone seeking to repair a barrier that has been compromised by over-exfoliation or high-strength clinical actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of US transcontinental flights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that hydrates, soothes, and repairs the barrier simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an immediate and lasting soothing boost by utilizing Vitamin B12 and Centella Asiatica to reinforce the skin barrier, reduce visible redness, and provide deep hydration with a water-thin finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is the serum pink?\u003c\/summary\u003e\n\u003cp\u003eThe vibrant pink color is completely natural and comes from the high concentration of Vitamin B12 (Cyanocobalamin). No artificial dyes are added; the color is a testament to the clinical potency of the active ingredient.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain my skin or clothes?\u003c\/summary\u003e\n\u003cp\u003eNo. The serum is aqueous and designed to absorb completely. Once massaged into the skin, the pink tint disappears and will not transfer to light-colored US fabrics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol or direct acids?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. In fact, this serum is the perfect companion for stronger treatments, as it helps maintain skin comfort and supports the barrier during active resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Centella Asiatica?\u003c\/summary\u003e\n\u003cp\u003eAlso known as Cica or Tiger Grass, it is a botanical extract celebrated in clinical dermatology for its ability to calm inflammation and support skin repair.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from the \"Pink Drink\"?\u003c\/summary\u003e\n\u003cp\u003eWhile sharing a similar color, The Ordinary's \"Pink Serum\" is a clinical-grade barrier repair treatment focused on Vitamin B12 and Centella phytotechnologies for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the vitamins and plant-derived hydrators in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes. Its gentle, non-irritating nature makes it safe for the orbital bone area to help maintain hydration in the delicate eye tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best absorption, apply it to freshly cleansed, dry skin or over the top of your still-damp hydrating toner or essence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the bottle?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the integrity of the active Vitamin B12.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing the soothing benefits of Vitamin B12 and Centella, it can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this instead of a moisturizer?\u003c\/summary\u003e\n\u003cp\u003eWhile very hydrating, we recommend following it with a dedicated moisturizer like Natural Moisturizing Factors + HA to provide a final barrier seal.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Barrier Care Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and calm skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, soothing clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer with your Pink Serum for the ultimate hydration and repair duo.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — Use as a first cleanse to effectively remove makeup while preserving skin lipids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":45967706390714,"sku":"SKU_1742500615914_20","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/SBSS-PackShot-700x700.webp?v=1780937319"},{"product_id":"niacinamide-10-zinc-1-the-ordinary-usa","title":"Niacinamide 10% + Zinc 1%","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Niacinamide 10% + Zinc 1% do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Niacinamide 10% + Zinc 1% is a high-performance, clinically-curated treatment meticulously engineered to provide a comprehensive intervention for persistent surface congestion, excess sebum production, and visible skin irregularities. In the science of advanced topical dermatology, maintaining a clear and balanced complexion requires a strategic dual-action approach: regulating the activity of sebaceous glands while simultaneously reinforcing the skin's architectural integrity. This foundational serum functions by utilizing a high-concentration 10% dose of \u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e alongside a 1% concentration of \u003cstrong\u003eZinc PCA\u003c\/strong\u003e. The regimen functions by utilizing multiple molecular pathways to repair, protect, and enhance the skin's biological infrastructure. Niacinamide is a multi-functional active recognized for its ability to inhibit melanosome transfer, manage the appearance of dark spots, and strengthen the stratum corneum by stimulating ceramide synthesis. Zinc PCA (the zinc salt of L-pyrrolidone carboxylic acid) acts as a potent regulator of surface oil, providing an immediate matte-to-radiant finish while preventing the bacterial colonization associated with \"blemish-prone\" profiles. The result is a complexion that looks measurably smoother, more uniform, and radiant, with a resilient defense against the daily grind. Whether you are addressing \"tech-induced\" oiliness or seeking a proactive clinical routine for long-term clarity, this serum provides the scientific foundation for a revitalized US appearance. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Niacinamide 10% + Zinc 1% is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can rapidly accelerate the signs of surface congestion and oil imbalance. For American consumers living in high-humidity regions like the Southeast or the mid-Atlantic, the combination of heat and humidity often triggers an overproduction of sebum, leading to chronic shine and textural irregularities. Conversely, in major US metropolitan hubs like Los Angeles or New York City, the daily exposure to urban pollution and environmental particulate matter creates a high-oxidative environment that can clog pores and dull the skin's natural radiance. The Ordinary Niacinamide 10% + Zinc 1% is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its weightless, water-based format is perfectly suited for the fast-paced American lifestyle, offering a professional-grade clinical treatment that integrates seamlessly into daily routines, gym bags, or travel kits. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and total-barrier health, incorporating bio-identical signaling molecules to ensure that American users can achieve professional-grade results from the comfort of their home. Whether you are navigating a smog-heavy morning commute or seeking a nightly repair step after a day in the high-altitude US sun, this serum provides the resilient hydration and clarity infrastructure needed to keep your skin looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Niacinamide 10% + Zinc 1%\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Oil \u0026amp; Sebum Regulation:\u003c\/strong\u003e Specifically engineered to reduce the appearance of excess shine and balance the T-zone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Pore Refinement:\u003c\/strong\u003e Clinically targets the look of enlarged pores and textural irregularities for a smoother skin grain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Brightening Intervention:\u003c\/strong\u003e Utilizes high-strength Vitamin B3 to visibly transform sallow, \"tired,\" or dull complexions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignificant Blemish Support:\u003c\/strong\u003e Helps to reduce the frequency and visibility of surface imperfections and redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarrier Reinforcement Technology:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevents transepidermal water loss (TEWL).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets Dark Spots \u0026amp; Uneven Tone:\u003c\/strong\u003e Effectively manages the oxidative triggers that lead to localized hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Free:\u003c\/strong\u003e Formulated to provide intensive results without clogging pores or triggering US breakouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Performance:\u003c\/strong\u003e Acts as the ultimate foundational \"balancing\" step that allows subsequent clinical treatments to work more effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for All US Skin Profiles:\u003c\/strong\u003e Safe and effective for oily, combination, and blemish-prone skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Designed for a weightless, non-sticky finish that sits invisibly under US cosmetics or sunscreens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusive Daily Care:\u003c\/strong\u003e A curated formula designed to take the guesswork out of building a professional clinical routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e10% Niacinamide (Vitamin B3)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this clarity treatment centers on \u003cstrong\u003eNiacinamide\u003c\/strong\u003e. In clinical dermatology, this is recognized as one of the most versatile molecules available. It functions as a precursor to NAD and NADP, which are vital cofactors for cellular energy and repair. By inhibiting the transfer of pigment to skin cells, it helps to manage the appearance of dark spots. Furthermore, it stimulates the production of ceramides, the fundamental \"glue\" of the skin barrier. For the US consumer, this translates to a persistent \"moisture-and-defense\" reservoir that protects the skin against the drying effects of regional climates and urban pollutants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e1% Zinc PCA\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide high-potency oil control, the formula includes **Zinc PCA**. The science behind this ingredient involves its status as a physiological regulator of the sebaceous glands. Zinc PCA effectively reduces the production of excess sebum while also providing anti-microbial benefits. This ensure that the US consumer's skin remains hydrated and matte, providing a polished and radiant appearance that is resilient to high-intensity US lifestyle stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eWater-Based Delivery System\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formulation utilizes an advanced **Water-Based Delivery Matrix**. The science of this delivery system involves suspending the active powders in a weightless, pH-balanced fluid that absorbs instantly. This ensures that the user achieves a consistent clinical shield without the heavy feel of traditional creams. It provides a refined and clear appearance that is resilient against the oxidative stress of urban pollution found in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eNiacinamide 10% + Zinc 1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003e10% Niacinamide \/ 1% Zinc PCA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eWater-Based Clinical Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottle Size\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 60mL (Multiple sizes available)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eNiacinamide, Zinc PCA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eOiliness, Pores, Blemishes, Dullness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Oily\/Combination)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Niacinamide 10% + Zinc 1%\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the clarity and oil-balancing results of this high-performance clinical serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean, slightly damp face. We recommend a gentle cleanse with the Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use this serum in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines to maintain constant sebum regulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount:\u003c\/strong\u003e Apply a few drops (2-3) to the entire face. A little goes a long way due to the high active concentration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Gently pat the serum into the skin using your fingertips. Avoid rubbing aggressively to ensure the molecular signals remain intact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply Niacinamide 10% + Zinc 1% after your cleansing and \"first\" water-based hydrators but \u003cem\u003ebefore\u003c\/em\u003e heavier creams, oils, or moisturizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConflict Management:\u003c\/strong\u003e For the best results, we recommend using Niacinamide and Vitamin C in separate routines (e.g., Niacinamide in the AM and Vitamin C in the PM).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always finish with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced oxidative stress.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed. Keep out of reach of children.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Niacinamide 10% + Zinc 1% is designed for anyone seeking professional-grade clarity management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Profiles:\u003c\/strong\u003e Individuals who struggle with excess sebum and find traditional moisturizers too heavy or shiny.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlemish-Prone Profiles:\u003c\/strong\u003e Those seeking to reduce the visibility of surface imperfections and textural irregularities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a thorough repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull \u0026amp; Tired Profiles:\u003c\/strong\u003e Individuals whose skin looks sallow or \"gray\" due to environmental stress or lifestyle fatigue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of airplanes and varied regional US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a high-performance, all-in-one clarifying boost that takes the guesswork out of daily care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced regimen that is safe and effective for everything from very oily to dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Niacinamide 10% + Zinc 1% do?\u003c\/summary\u003e\n\u003cp\u003eIt provides a high-strength clinical treatment to balance visible sebum activity, reduce the look of enlarged pores, and improveglobal skin clarity for a brighter US complexion.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this an acne treatment?\u003c\/summary\u003e\n\u003cp\u003eWhile Niacinamide and Zinc PCA are excellent for blemish-prone skin, this product is not a treatment for acne. For persistent acne, we recommend consulting a physician or using specialized treatments like Salicylic Acid.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with Vitamin C?\u003c\/summary\u003e\n\u003cp\u003eWe recommend separating them in your routine to avoid potential flushing or reduction in efficacy. Use Niacinamide in the morning and Vitamin C in the evening.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my skin peel or sting?\u003c\/summary\u003e\n\u003cp\u003eNiacinamide is generally very well-tolerated. However, due to the high 10% concentration, some users may experience temporary tingling. If peeling occurs, reduce frequency of use.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will it take to see results?\u003c\/summary\u003e\n\u003cp\u003eOil-balancing results are often visible within days. For a significant reduction in the look of pores and improved tone, consistent daily use over 4-8 weeks is typically required.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, Niacinamide and Zinc PCA are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my dark spots?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. By inhibiting the transfer of melanosomes and protecting against oxidative triggers, it helps to manage the appearance of hyperpigmentation over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free. Any faint aroma is the natural result of the high-purity active Niacinamide and Zinc ingredients.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will the bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use on the face and neck, a 30ml bottle typically lasts between 1 and 2 months, providing exceptional clinical value for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it under my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes, but be careful to avoid direct contact with the eyes. For specialized ocular care, we also recommend our Multi-Peptide Eye Serum.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components in this formula are sourced through sustainable clinical methods that meet high US and international standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it as a primer for makeup?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. Its immediate absorption and non-sticky finish provide a perfectly hydrated and smooth matte canvas for the application of daily US cosmetics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it protect against the sun?\u003c\/summary\u003e\n\u003cp\u003eNo. While it repairs structural damage, it contains no SPF. You must always finish your morning routine with a broad-spectrum high-SPF US sunscreen.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best results, apply to freshly cleansed, slightly damp skin to maximize the delivery of the active technologies.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the serum?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the actives.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Radiant Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and soft skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle first step for removing makeup and prepping your skin for serum absorption.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/salicylic-acid-2-solution\"\u003eSalicylic Acid 2% Solution\u003c\/a\u003e — Use as a localized \"spot\" treatment for active blemishes before applying your Niacinamide.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer with your Niacinamide for an extra boost of multi-depth hydration and surface plumping.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-eye-serum\"\u003eMulti-Peptide Eye Serum\u003c\/a\u003e — Target dark circles and puffiness for a completely rejuvenated ocular look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":45967706554554,"sku":"SKU_1742500526519_521","price":6.0,"currency_code":"USD","in_stock":true},{"title":"60ml","offer_id":45967706587322,"sku":"SKU_1742500526519_522","price":10.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/niacinamide-10-zinc-1_7f47d340-75c3-40bd-9476-a3965b1b8b4d.webp?v=1780937326"},{"product_id":"multi-peptide-eye-serum-the-ordinary-usa","title":"Multi-Peptide Eye Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Multi-Peptide Eye Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Multi-Peptide Eye Serum is a high-performance, clinically-curated ocular treatment meticulously engineered to provide a multi-dimensional intervention for the most common indicators of fatigue and aging around the delicate eye contour. In the science of advanced topical dermatology, the orbital area is uniquely vulnerable due to its significantly thinner epidermal layer and lack of sebaceous glands, making it the first region to exhibit \"expression fatigue,\" dynamic wrinkles, and vascular-induced dark circles. This foundational serum functions by utilizing a synergistic complex of multiple peptide technologies—including \u003cstrong\u003ePalmitoyl Tripeptide-38\u003c\/strong\u003e, \u003cstrong\u003eCaffeine\u003c\/strong\u003e, and \u003cstrong\u003eGlucosides\u003c\/strong\u003e—to target the architectural integrity of the periorbital skin. The regimen functions by utilizing multiple molecular pathways to repair, protect, and enhance the biological infrastructure of the eye area. Palmitoyl Tripeptide-38 acts as a matrikine-mimetic that signals the skin to synthesize six major constituents of the dermal matrix, including collagen and hyaluronic acid, effectively \"filling\" the look of crow's feet and fine lines. Simultaneously, a high concentration of \u003cstrong\u003eCaffeine\u003c\/strong\u003e and purified \u003cstrong\u003eGlucosides\u003c\/strong\u003e work to optimize micro-circulation and reduce the appearance of dark circles caused by hemoglobin degradation. The result is an orbital appearance that looks measurably smoother, more luminous, and \"awakened,\" with a resilient defense against the daily grind. Whether you are addressing morning puffiness or seeking a proactive clinical strategy for long-term eye health, this serum provides the scientific foundation for a revitalized US appearance. Available for fast US delivery at theordinary-us.com.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Multi-Peptide Eye Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the delicate eye area is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can rapidly accelerate the signs of aging and compromise the barrier. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution, high-screen-time blue light, and chronic sleep deprivation creates a high-oxidative environment that manifests as persistent dark circles and sallow, saggier under-eye skin. Furthermore, in the arid desert heat of the Southwest or the moisture-sapping winters of the Northeast, the orbital tissue requires a constant \"cushion\" of hydration and structural support to prevent transepidermal water loss (TEWL) and the formation of deep-set \"elevens\" or crow's feet. The Ordinary Multi-Peptide Eye Serum is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its weightless, non-greasy format is perfectly suited for the fast-paced American lifestyle, offering a professional-grade clinical treatment that integrates seamlessly into daily routines without interfering with US cosmetics or high-SPF sunscreens. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and structural repair, incorporating bio-identical signaling molecules to ensure that American users can achieve clinical-grade results from the comfort of their home. Whether you are navigating a long-haul transcontinental flight or seeking a nightly recovery step after a day in the high-altitude US sun, this eye serum provides the resilient hydration and renewal infrastructure needed to keep your eyes looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Multi-Peptide Eye Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Multi-Peptide Signaling:\u003c\/strong\u003e Specifically engineered to neutralize a broad spectrum of ocular aging indicators through complex peptide chains.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Dark Circle Intervention:\u003c\/strong\u003e Clinically targets the appearance of pigmentation and vascular-induced shadows under the eyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignificant De-Puffing Effect:\u003c\/strong\u003e Utilizes high-solubility Caffeine to visibly reduce the appearance of morning bags and fatigue-related swelling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible Wrinkle Correction:\u003c\/strong\u003e Utilizes advanced Matrixyl™ and SYN™-AKE complexes to target the depth and visibility of crow's feet and fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Depth Hydration Reservoir:\u003c\/strong\u003e Delivers multi-molecular hydration to keep the delicate eye area plump and supple for 24 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets \"Expression Fatigue\":\u003c\/strong\u003e Resets the look of eyes exposed to high-intensity urban environments and prolonged screen time in major US hubs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Structural Resilience:\u003c\/strong\u003e Fortified with Matrikines to maintain the healthy look of the orbital collagen framework.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReplenishes Natural Moisturizing Factors (NMF):\u003c\/strong\u003e Restores the skin's biological defense system that is often depleted by US lifestyle stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Performance:\u003c\/strong\u003e Acts as the ultimate foundational \"eye primer\" that allows subsequent clinical treatments to work more effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for All US Skin Profiles:\u003c\/strong\u003e Safe and effective for sensitive, dry, oily, and combination skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Designed for a weightless, non-sticky finish that sits invisibly under US concealers or eye makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusive Daily Care:\u003c\/strong\u003e A curated formula designed to take the guesswork out of building a professional clinical eye routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free serum that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePalmitoyl Tripeptide-38 (Matrixyl™ synthe'6™)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this eye treatment centers on \u003cstrong\u003ePalmitoyl Tripeptide-38\u003c\/strong\u003e. In clinical dermatology, this is recognized as a matrikine-mimetic peptide that signals the skin to synthesize six major constituents of the dermal matrix, including Collagen I, III, IV, and Hyaluronic Acid. By targeting the dermal-epidermal junction (DEJ), it helps to improve the anchoring of the skin layers, which is vital for preventing the \"sagging\" associated with orbital aging in harsh regional climates. For the US consumer, this translates to a more resilient skin foundation and a visible reduction in the look of environmental \"expression fatigue.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCaffeine \u0026amp; Glucoside Complex\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo address the fluid accumulation and oxidative stress around the eyes, the formula includes a high concentration of **Caffeine** and purified **Glucosides**. The science of Caffeine involves its vasoconstrictive properties, which help to reduce the fluid-induced swelling that causes puffiness. Glucosides specifically target the hemoglobin degradation products that contribute to the appearance of dark circles. This ensure that the US consumer maintains a refreshed and \"awake\" look, even under the pressure of a high-intensity lifestyle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eNiacinamide \u0026amp; Ash Bark Extract\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formulation utilizes a complex of **Niacinamide** and **Fraxinus Excelsior Bark Extract**. The science behind these ingredients involves their status as biological regulators of micro-circulation. Niacinamide strengthens the barrier and improves surface radiance, while Ash Bark extract contains esculin and fraxin, which reinforce the capillary walls. This dual action ensures that the eye area remains hydrated and structurally resilient, providing a polished and radiant appearance that is resilient against the oxidative stress of urban pollution found in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eMulti-Peptide Eye Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnology\u003c\/td\u003e\n\u003ctd\u003eAdvanced Multi-Peptide Ocular Complex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eWater-Based Lightweight Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottle Size\u003c\/td\u003e\n\u003ctd\u003e15mL \/ 0.5 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003ePalmitoyl Tripeptide-38, Caffeine, Glucosides\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eDark Circles, Puffiness, Wrinkles, Crow's Feet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Tired Eyes)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinary-us.com\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Multi-Peptide Eye Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the brightening and de-puffing results of this high-performance clinical eye serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean, slightly damp face. We recommend a gentle cleanse with the Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use this serum in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines to maintain constant peptide signaling and micro-circulation support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount:\u003c\/strong\u003e Apply a small amount (approximately half a drop per eye) to the entire eye contour, including the under-eye area, the orbital bone, and the eyelid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Gently pat the serum into the skin using your ring finger—the weakest finger—to avoid pulling the delicate tissue. Do not rub aggressively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply Multi-Peptide Eye Serum after your cleansing and water-based facial serums (like Hyaluronic Acid 2% + B5) but \u003cem\u003ebefore\u003c\/em\u003e heavier creams, oils, or moisturizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Follow with your facial moisturizer to lock in the treatment actives and provide foundational surface moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always finish with a broad-spectrum high-SPF US sunscreen (and US sunglasses) to protect the delicate eye tissue from UV-induced collagen degradation.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed. Keep out of reach of children. Avoid direct contact with the eyes.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Multi-Peptide Eye Serum is designed for anyone seeking professional-grade ocular management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDark Circle Profiles:\u003c\/strong\u003e Individuals struggling with persistent pigmentation or vascular-induced shadows around the eyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTired \u0026amp; Puffy Eye Profiles:\u003c\/strong\u003e Those seeking to reduce the appearance of chronic morning puffiness and environmental orbital fatigue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAging Eye Profiles:\u003c\/strong\u003e Individuals who suffer from crow's feet, deep-set wrinkles, and loss of structural firmness in the periorbital area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of screen-time and urban pollution who need a thorough repair step for ocular resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of airplanes and varied regional US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a high-performance, single-step ocular treatment that addresses multiple concerns simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced regimen that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Multi-Peptide Eye Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt provides a complete multi-peptide clinical regimen to neutralize dark circles, reduce the appearance of puffiness, and target structural wrinkles like crow's feet for a brighter US complexion.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from the Caffeine Solution 5% + EGCG?\u003c\/summary\u003e\n\u003cp\u003eWhile the Caffeine Solution specifically targets puffiness and vascular dark circles, the Multi-Peptide Eye Serum is a more comprehensive anti-aging treatment that also targets structural wrinkles and fine lines using peptide technology.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with Retinol?\u003c\/summary\u003e\n\u003cp\u003eYes! Peptides and retinoids work beautifully together. We recommend using your eye serum first for structural support and then following with your retinoid treatment in the evening.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my eyes look \"puffy\" if applied at night?\u003c\/summary\u003e\n\u003cp\u003eNo. In fact, the inclusion of Caffeine helps to reduce fluid accumulation. However, ensure you apply only a small amount to avoid migration into the eye itself.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy does it feel slightly tacky upon application?\u003c\/summary\u003e\n\u003cp\u003eThe serum utilizes a high concentration of active peptides and glucosides in a water-based system. Any initial tackiness is normal and will dissipate as the product fully absorbs into the stratum corneum.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the peptide technologies and botanical extracts used in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will it take to see results?\u003c\/summary\u003e\n\u003cp\u003eBrightening and de-puffing results are often visible within days. For a significant reduction in the look of wrinkles and improved firmness, consistent daily use over 8-12 weeks is typically required.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it on my eyelids?\u003c\/summary\u003e\n\u003cp\u003eYes, the formula is designed for application across the entire eye contour, including the lids. However, be careful to avoid direct contact with the inner eye.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free. Any faint aroma is the natural result of the high-purity active peptide and plant extract ingredients.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will the bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (a tiny amount goes a long way), a 15ml bottle typically lasts between 3 and 4 months, providing exceptional clinical value for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Matrixyl™ synthe'6™?\u003c\/summary\u003e\n\u003cp\u003eIt is a matrikine-mimetic peptide that signals the skin to synthesize six major constituents of the skin matrix, including Collagen I, III, IV, and Hyaluronic Acid.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it non-comedogenic?\u003c\/summary\u003e\n\u003cp\u003eYes. The serum is 100% oil-free and non-comedogenic, meaning it will not clog pores or cause millia (tiny white bumps) around the eyes.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, the components in this formula are sourced through sustainable clinical methods that meet high US and international standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it as a primer for concealer?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. Its immediate absorption and non-sticky finish provide a perfectly hydrated and smooth canvas for the application of daily US cosmetics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it protect against the sun?\u003c\/summary\u003e\n\u003cp\u003eNo. While it repairs structural damage, it contains no SPF. You must always finish your morning routine with a broad-spectrum high-SPF US sunscreen and sunglasses.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Radiant Eye Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and soft skin at theordinary-us.com with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle first step for removing makeup and prepping your skin for peptide protection.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer on the face for an extra boost of multi-depth hydration and surface plumping.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/niacinamide-10-zinc-1\"\u003eNiacinamide 10% + Zinc 1%\u003c\/a\u003e — Layer with your facial routine for total oil balance and pore refinement.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/soothing-barrier-support-serum\"\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/a\u003e — Use the \"Pink Serum\" to provide the ultimate barrier recovery foundation.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinary-us.com\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinary-us.com?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":45967706685626,"sku":"SKU_1742500455138_81","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9932\/8954\/files\/FY25-D41247-ORD-Web-PDP-Mlt-Pptd-Eye-1x1-EN-1.webp?v=1780937330"}],"url":"https:\/\/theordinary-us.com\/collections\/niacinamide.oembed","provider":"The Ordinary","version":"1.0","type":"link"}